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https://www.panoramaaudiovisual.com/en/2020/06/03/mediapro-y-tf1-acuerdo-canal-telefoot/

Starting next August, French football will have its new channel: Telefoot created by the Mediapro group in association with TF1.

Telefoot

Mediapro, owner of the rights to the first and second divisions of the French League for the next 4 seasons, and the group TF1 They have signed a four-year partnership agreement. The agreement contemplates the implementation starting in August new Telefoot channel, the editorial and production collaboration and the participation of TF1 presenters and sports commentators in the channel's content.

The use of Telefoot, historic mark of TF1 and a benchmark in sports journalism in France means a decisive step in the Mediapro group's strategy of turning its new channel into the home of French football.

The new Telefoot channel, with 24/7 programming dedicated to football and the live broadcast of nine Ligue 1 and eight Ligue 2 matches, as well as news programs, debate or analysis programs and in-depth reports. With this agreement, the channel incorporates into its programming the Sunday night program (Telefoot), a benchmark on French sports television.

Created in 1977, Telefoot is the oldest football television program and is offered to all fans on Sundays at 11pm on TF1, it is one of the best-known television brands. Telefoot has been on the air for more than 40 years thanks to the quality of its interviews and reports, as well as its ability to constantly reinvent itself through new formats.

The brand transmits positive and unifying values, thanks to its treatment of football news, in line with Mediapro's editorial project for its new 100% football channel. The agreement also includes the broadcast on the new channel of other TF1 sports programs such as the magazine Ligue 1 o Telefoots Vintage as well as a daily edition of Telefoot. The new channel will share the talent of leading journalists such as Grégoire Margotton and Bixente Lizarazu commentating on Ligue 1 matches on Sunday night.

Jaume Roures, founding partner of Mediapro and Julien Bergeaud, director of Mediapro Sport France, have stated that "this partnership with TF1, the leading French audiovisual channel, is the natural alliance of two groups recognized in football. Thanks to our experience in channel production and our commitment to the technological avant-garde at the service of football, starting in August, French fans will have access to the new Telefoot channel, which will be the obligatory destination to follow Ligue 1 and Ligue 2 and the news of French football."

From TF1 they have shown their satisfaction "with this alliance with Mediapro, an internationally recognized group in the field of football and audiovisual production, and to support them in their launch in France. The creation of a channel completely dedicated to football is another example of the commitment of the TF1 group to promote the values ​​of one of the most popular sports. This association is an opportunity to promote one of our most recognized brands with more than 40 years of experience. The agreement confirms our commitment to the creation of sports content with high added value."

Mediapro has been present in France since 2012 and has extensive experience in the creation and production of sports thematic channels. Its teams of professionals are behind the creation of 15 thematic channels such as OneSoccer (Canada), Golf TV (USA), Porto TV (Portugal), or LaLiga TV or GOL in Spain.

TF1 is a leading player in content production, broadcast and distribution. Its operations are structured in four complementary areas: broadcasting with five free-to-air channels (TF1, TMC, TFX, TF1 Séries Films, LCI), 4 thematic channels (Ushuaia TV, Histoire TV, TV Breizh, Série Club), 3 on-demand content platforms (MYTF1, MYTF1VOD, TFOU MAX), and TF1 PUB for advertising sales; production through Newen, with 9 sets in France and internationally; digital through Unify, which brings together the Group's web activities and digital communities (including Marmiton, Doctissimo and My Little Paris); music through Muzeek One, which encompasses music and entertainment activities.

The French group operates in ten countries with around 3,200 professionals and generated revenue in 2019 of 2,337 million euros.

By, June 3, 2020, Section:Business, Television

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