Nathalie Martínez, when the animation has a woman's name
La valenciana Nathalie Martínez, CEO de Wise Blue Studios, ha estado al frente de producciones de éxito como ‘Animal Crackers’, ‘Blue & Malone’ o ‘Hero Dad’. En la actualidad desarrolla varios proyectos de series y películas para algunas de las principales majors americanas.
Few people know that summer animation premiere in Netflix, which will be issued simultaneously in 200 countries, occurred in the Paterna Technology Park With a Valencian woman at the head of the team.
20 million budget, 36 months of production working with 5 countries and 6 time zones, 200 artists, 150 simultaneously during the production peak, which generated 70 terabytes of information in 21 million files for 100 minutes of animation. These are some of the impressive numbers of Animal Crackers, the American animated feature film co -produced in Valencia, and at the head of all production, a Valencian producer, Nathalie Martínez.
He has been telling stories almost twenty years through cinema and, in the last decade, of animation: "I think there can be no more satisfaction than working on what is passionate about," said the CEO and founder of Wise Blue Studios. Little by little, this Valencian born in France was gone by hollow in a mostly male sector until becoming one of the most recognized animation producers in Spain.
Member of the Board of Directors of Duboos, the Federation of Animation Producers; Member of the Film Academy and one of the promoters of the Mia association (Women in the animation industry) In the beginning, it always had in mind the objective of addressing the international market, so, in 2014 it created Blue Dream Studios Spain, the Spanish study responsible for Animal Crackers.
The animation feature film was released in 2017 with magnificent criticisms in the official section of the Cannes of World Animation, the Annecy Festival, and inaugurated the Cinema Jove Festival in Valencia that same year. The film, which in its original version has the voices of actors such as Ian McKellen, Sylvester Stallone, Danny de Vito, Emily Blunt or John Krasinski, will premiere on July 24, simultaneously in 200 countries, on the platform of the American giant Netflix.
At the same time, with the premise of vehicular entertainment to send great stories and universal values, Nathalie Martinez, through Wise Blue Studios, its new study founded in 2017, has produced and co -directed with Maxi Valero The innovative animation series for preschoolers Hero Dad, which also now begins its distribution worldwide through the prestigious Wildbrain (formerly DHX average). In addition, Martínez has embarked on a joint adventure with other Spanish producers with international vocation such as Evipc, to carry out the feature film The Imposible Journeand or as Esdip Animation Studio, with whom he has done Blue & Malone: Casos Imposibles, the only Spanish short film that mixes real image and 3D animation and that, in addition to being released last May in Movistar +, is on the way to becoming a series for the international market.
A Valencian co -production
In 2014, the American Scott Christian Sava, creator and project director, trusted Nathalie Martínez to be in charge of the production of this feature film with American germ but produced completely in Valencia. Animal Crackers It tells the story of a family whose life turns an old circus and a mysterious box of animal cookies that, by magic, turns the person who eats them into the animal that has just ingested.
During the three years that the production of the film lasted in Spain, Nathalie worked during unacabable days that began in the morning in the Valencia studio and ended well in the early morning by video call with Los Angeles: "I usually say that I invented the days of 27 hours"- jokes- "be the only woman in the producers' quintet and the only Spanish The least visible corner of the table to listen and understand how producers and investors in Hollywood. "But little by little I learned and found me comfortable and ended up managing both teams, on one side and the other of the ocean."
Blue & Malone
The hangover of Animal Crackers When Nathalie embarked on another adventure: co -produce with Esdip Animation Studio the second part of Blue & Malone, the short that in 2014 was a finalist in the twenty -eighth edition of the Goya Awards. Only productions in Spain of animated short films mixed with real image, Blue & Malone. Casos Imposibles He tells Berta's story (Aura Garrido interpreted role), a journalist overwhelmed by the responsibilities of the adult world who returns to the theater to his grandmother of a girl the night before they demolish him. What he does not know is that two detectives, his imaginary friends of childhood already forgotten Morning Malone (in the voice of Alex O'Dogherty) and Big Blue Cat (in the voice of José Luis García Pérez) they will help him solve an impossible case: recover their desire to dream through a “desadultizer”, a magical button that many people would like to press to see the world again with the world.
Estrenada el pasado mes de mayo en Movistar +, esta historia ya está sobre la mesa de los despachos de varias majors americanas interesadas en convertir a los detectives Blue & Malone en serie de animación y largometraje.
The production of the film ended in 2017, the same year that the study was split between its two partners and, since then, Nathalie Martínez works under the brand of Wise Blue Studios from the same building in the Paterna technology park that saw born Animal Crackers. Since that first American experience, the producer has not stopped facing new challenges, for which they have managed to stand out as One of the most innovative independent studies worldwide. Not for nothing are one of the first two studies in the world to produce a real -time animation series, the preschool series Hero Dad, which can be seen in Spain in A Punt and in the rest of the world in the channels of the Wildbrain International Distributor, responsible for brands such as Teletubbies, Caillou or Snoopy, to give some examples.
Following this experience as a producer but, this time also as director of Hero Dad, Nathalie has been invited to give talks all over the world, including the prestigious Siggraph international technological event, held in Los Angeles in 2019, or the Marché Du Films de Cannes in 2020, an online held edition due to COVID-19.
“I cannot deny that I have always been an entrepreneur. Hero Dad It is, in that sense, another step forward, perhaps not in budget, because it is another format, but technologically. And I can't count some more things that we are preparing in Wise Blue Studios kitchens, underway 365 days a year at a rate of 27 hours a day, hahaha, vices inherited from Animal Crackers. Soon, if everything goes well, we can uncover some, we are looking forward to it. But at this moment I think it plays something else, it is time to rest even one day, on July 24, and enjoy the premiere with my team, my family, my friends and my two children, who are the ones who have had to suffer the absence of an itinerant and traveling mother, and passionate about a wonderful job, but also very absorbing. I am looking forward to everyone can enjoy this movie, I have not seen it again since then, I want to get to the premiere with the eyes of a new spectator. We will see, ”says Martínez.
Trailer Animal Crackers
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