Red Bee Media platform powers new SportsTribal TV OTT service

This new free service offers a wide range of sports entertainment channels from around the world, 24 hours a day, 7 days a week.

SportsTribal TV has selected Red Bee Media for its experience and global capabilities in managing linear channels and global broadcast services. Red Bee's cloud infrastructure and managed OTT platform will be at the core of the first ad-supported 24/7 linear sports streaming service.

SportsTribal TV will launch with a lineup of established sports entertainment digital channels, initially available on mobile and web. The service will roll out to all major connected TV and streaming platforms in 2021.

As a specialist in AVOD sports, SportsTribal TV is in talks with a wide variety of global sports bodies, leagues, teams and publishers to deliver a wide and diverse selection of new streaming sports entertainment channels to sports fans in the coming years.

Frank Bowe, Founder and CEO of SportsTribal TV, comments that "there are many sports organizations and content publishers that are struggling to reach fans and monetize their valuable and exclusive video content. Either because they cannot attract the attention of large broadcasters or because they do not have the financial and technical resources to launch a direct-to-consumer OTT offering."

“SportsTribal TV solves this problem by giving underserved sports, rights owners and digital sports publishers their rightful place at the OTT table, turning new and existing video assets into 24/7 linear streaming channels, distributed across our ad-supported sports TV guide.” Our model is based on revenue sharing and mutual success, with no large upfront or ongoing investments for our sports partners, who gain access to our global OTT distribution infrastructure. Everyone wins, including fans who have access to their favorite sport! “I am delighted to be partnering with Red Bee Media, pioneering a new era in free-to-air, ad-supported television for the next generation of sports fans,” he adds.

For its part, Steve Nylund, CEO of Red Bee Media, notes that "SportsTribal TV is a great example of how the streaming content market is expanding and diversifying, and we are happy to be part of this unique launch. The Red Bee Managed OTT offering is perfectly suited to support a service like this, which offers high-end viewing experiences and a wide variety of content to sports fans around the world, while allowing the monetization of content rights through advertising." “It’s a win-win situation.”

The Red Bee white label OTT platform ofrece a las marcas y a los propietarios de contenidos la posibilidad de lanzar un servicio de streaming completo, de forma rápida y sencilla. Es compatible con todos los formatos de contenido, incluidos los lineales, en directo, de recuperación y a la carta, así como con toda la gama de opciones de monetización (incluyendo la financiación de anuncios, la suscripción, pago por visión…). El servicio se integra fácilmente con muchos otros servicios de Red Bee, como la agregación de contenidos, los metadatos y el subtitulado automático.