Luis Fernando Ruiz Bedoya joins Fluzo as the new Head of Research

El hasta ahora Insights & Intelligence Director de Omnicom Media Group en España dirigirá el Programa de Research Partners que está poniendo en marcha Fluzo para afianzar su relación con Institutos de Investigación y Agencias de Medios.

Luis Fernando Ruiz, ex Insights & Intelligence Director de Omnicom Media Group en España durante los últimos 6 años, se incorpora esta semana al equipo de flow as Head of Research. His arrival at the company aims to strengthen the work with Research Institutes and Media Agencies through an ambitious Research Partners program.

Ruiz is aware of the novelty and challenges posed by the single source measurement model that Fluzo develops together with panel companies such as Netquest in Spain and other countries: "if the global Marketing and Research market had some exciting challenges for these years, the current situation has only accelerated the need to resolve unknowns. Fluzo provides differential and relevant technology and data for the different stakeholders of the industry (Advertisers, Media, Agencies, Institutes, Consultants,...). From a professional point of view and personal, it couldn't be more exciting to be part of a company that provides relevant and unique information and that will have an essential role in the paradigm shift in which we are immersed. Since the beginning of Fluzo I thought that it must be an exciting place to work, I confirmed it by tackling projects with them (some of them internationally awarded) and now I am seeing it from within."

The ultimate objective of this program the partners is for institutes and agencies to adopt Fluzo data as a key part of their usual measurement methodology. To achieve this, the company has launched different initiatives with partners. On the one hand, a continuous training program so that they acquire knowledge and experience in the design and execution of projects based on Fluzo data sets. The approach will always focus on innovation with the aim of proposing new research opportunities that complement the traditional studies carried out by the industry at this time.

Luisfer will also direct joint research projects with partners with the aim of positioning them as reference studies for the development of the industry. An example is the study they have developed together with The Cocktail

Finally, the new strategy with partners also has the objective of creating new final products that provide differential value to the market thanks to the combination of Fluzo resources with other sources or technologies of the Research Partner. In some cases, work is already underway on the development of specialized products for different verticals of advertisers.

Diego Semprun

These days Luis Fernando Ruiz becomes the second senior profile to join the cross-media measurement company based on a single source panel and the passive measurement of content consumption, advertising impacts and the behaviors associated with them.

Months before he already did it Diego Semprun, with more than 30 years of experience and who has previously held different positions in the media measurement area at Nielsen (CEO and Sales/Marketing Director in Spain; Managing Director in EMEA Emerging Markets; Head of Media Product Leadership and Business Development in Europe) and has been Country Manager of Webtrekk in Spain.

Now, as Chief Revenue and Operations Officer of Fluzo, he is responsible for coordinating the company's processes and operations and defining the global strategy for Spain, Central America, the Caribbean, Latin America and Europe.