UNITEL used Brainstorm's InfinitySet and Aston in electoral coverage in Bolivia

The leading network in Bolivia deployed intense coverage with real-time graphics and augmented reality based on Brainstorm technology.

Brainstorm was a key player in the coverage of the Bolivian general elections carried out by UNITEL. The network deployed intense coverage in Sunday's program, culminating with real-time graphs of the count as augmented reality that began to appear in the early hours of Monday the 19th, which consisted of chambers for senators and deputies, an explanatory map and graphs of results by candidates, all of them created from external data from the Electoral Committee.

The broadcaster decided to carry out a technological migration in favor of Brainstorm in 2019, which culminated in the electoral process of the same year. In the 2020 Elections, InfinitySet and Aston have been key for the generation of graphics based on real-time data and their representation in the form of augmented reality shown in interaction with the network's presenters.

Andrés Guerra Vergara, director de producción y programación de UNITEL, destaca que “la tecnología de Brainstorm, con InfinitySet y Aston, nos ha permitido informar y entregar los datos de una manera precisa, didáctica y entretenida con elementos virtuales, realidad aumentada y gráficos on-air en tiempo real con datos del resultado de las encuestas y los cómputos oficiales del día de la elección. Una vez mas UNITEL es líder en el desarrollo de gráficos electorales de la mano de la tecnología de Brainstorm. Nos enorgullece haber sido capaces de presentar la información de forma atractiva y comprensible para nuestra audiencia”.

According to Sergio Amuchastegui, sales manager for Latin America and the Caribbean, "the UNITEL process in Bolivia began in March 2019 when, after more than 10 years of using a technology that is now out of the market, the Interdisciplinary Group made up of Producers, Engineers and, of course, Administrators of UNITEL, decided to give their trust to Brainstorm for its stations in Santa Cruz, La Paz and Cochabamba. This pandemic has not distanced us from our customers, but on the contrary, it has brought us closer every day and, "We continue with projects of this level that we will soon announce."

A pesar de la pandemia provocada por la COVID-19, Brainstorm tuvo la ocasión de proporcionar apoyo online al excelente equipo humano de UNITEL para garantizar que las últimas tecnologías presentadas por la marca española fueran empleadas en su máximo potencial, aportando así las mejores posibilidades para esta cobertura electoral.

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