LG acquires a majority participation in the Alphonso data and measurement company

The purchase of Alphonso will open new possibilities on LG's smart televisions in terms of content recommendations or in its LG Channels service.

LG Electronics will invest 80 million dollars In the company specialized in data and television measurement Alphonso. With this operation, the South Korean is done with a majority participation of more than 50 percent.

LG has made the understanding of customers' tastes and trends one of their main priorities as part of their digital transformation strategy to offer better personalized services. The company plans to use Alphonso's software and services, including data analysis, media planning and activation and artificial intelligence capacities applied to the video, in an ampplia range of home entertainment products.

The purchase of Alphonso will open new possibilities on LG's smart televisions in terms of content recommendations or in its LG Channels service.

Park Hyoung-Sei, president of LG Home Entertainment Company, emphasizes that “our investment in Alphonso is a key component of our digital transformation strategy that focuses on artificial intelligence, Big Data and the cloud to fundamentally change the way in which consumers interact with their devices. With Alphonso's television data analysis capabilities, LG can better meet the needs of consumption Personalized

Ashish chordia, founder and executive director of Alphonso, adds that “LG and Alphonso have a shared vision to advance the intelligent television ecosystem through innovative software and services oriented towards new modern experiences for the consumer at one end, and highly flexible and lucrative measurement offers for brands, agencies and broadcasters in the others”.
Highlight, finally, that Alphonso will continue to operate as an independent company under its current brand based in Silicon Valley.