Stage Tec expands its sales team and restructures its commercial management

Robert Habersaat, from Ghielmetti, joins the Berlin-based professional audio technology manufacturer as director of sales and marketing.

Stage Tec has undertaken an internal restructuring. In order to focus sales more specifically on upcoming challenges, Robert Habersaat joins the company as director of sales and marketing. Additionally, the sales organization will be supported by new technical sales and support teams.

Sascha Khelifa, General Manager of People and Commercial Management, maintains that "with this realignment of our sales organization, we will be able to use the potential of our employees in an even better and more promising way than before. As we move towards a more global approach to the company, we now take the next step and face the challenges that await us."

Habersaat will lead the sales and marketing teams and support the company in aligning internal structures. Habersaat brings a strong background as a project manager, sales manager and sales director. Among other roles, he led the international sales organization as vice president of sales at Studer Professional Audio and the Harman mixer group.

“I look forward to the tasks ahead at Stage Tec. I will be able to bring my many years of experience, apply my knowledge and help lead Stage Tec's sales organization to take the next steps,” says Habersaat.

On the other hand, with immediate effect, Reinhold Friedrich He assumes responsibility for the European market as sales director and Sebastian Schmidt will be responsible for the DACH region at the head of sales. The Technical Sales Support team under the direction of Alexander Nemes and the Service Department led by André Scheel will now be grouped into the Sales and Marketing department.