DDB hires Azahara Ramos as production director in Spain

The advertising agency DDB is committed to a stronger production department with renewed ideas with the appointment of Azahara Ramos as the new production director in Spain.

José María Roca, vice president and general creative director of DDB Spain, highlights that "production and creativity have always gone together: a great idea poorly produced is a great idea lost. In addition to further improving the quality of our great productions, working hand in hand with the best production companies in the country, we want to be able to create and produce content in an agile way, maintaining the high level of production that we have in all our pieces."

To do this, they have incorporated Azahara Ramos into the team, an outstanding professional and until now Producer at Garlic, one of the leading production companies in the advertising sector in Spain. During his time at Garlic, Azahara has worked for clients such as BBVA, VW, Cervezas Alhambra, Correos, Vogue, FC Barcelona and Once among others, with DDB as the main agency in these projects and in charge of directors such as BRBR (directors of the year in 2019).

"Agility and adaptation will be the basis of the new shoots that will be done in the future. I am very excited about the new challenges that are to come, it is a pride to grow alongside the DDB team," says Azahara.

Azahara's beginnings in the sector are linked to the production of short films and video clips, although he started in the advertising sector at a very young age. She has a degree in Audiovisual Communication from the Pontifical University of Salamanca and a Diploma in Production from the ECAM (Film School of the Community of Madrid). She worked as a production coordinator on national and international projects for brands such as: Heineken, Pepsi, Mitsubishi, Burger King and Coca Cola among other advertisers. From there she rose to be production manager for different clients such as Estrella Galicia, Reale Seguros or Canal+.

He combined advertising with television, where he was part of the production department for Warner Bros. programs, which were filmed both in Spain and in other countries. He later jumped to the management of F4 (a company specialized in sets and camera/lighting material management), where he was in charge of the operation of the company and its resources, whose activity was aimed at the supply of series and films.

In 2017 he joined the Dommo agency, where he led the production part of the agency. At this time when he worked with clients such as KFC, Tanqueray, La Casera, Just EAT, Pullmantur. In addition to managing the production of Randm, the agency's in-house production company where the content was directly produced and teams were formed from scratch to provide a differentiated service compared to the rest of the agencies.

"We could only take this leap with the help of someone like Azahara, a professional who combines high leadership capacity and creative potential with a resume that ranges from experience as a producer of large advertising projects, to her time in television news, the management and organization of sets, or the launch of an internal production department for an advertising agency. A combination that responds to all our current and future needs," continues Jose María.

With the incorporation of Ramos to its team, DDB Spain is committed to audiovisual production in its creative processes at a time when content for social networks has more and more weight in communication strategies. In addition, they reinforce the quality standards of all the productions carried out in the agency with the best national and international production companies.