Ibai Llanos once again breaks audience records with the broadcast of Messi's debut at PSG via Twitch

The broadcast of the match between Reims and Paris Saint Germain of Ligue 1 through the channel Twitch by Ibai Llanos has exceeded all expectations in terms of audience.

The match marked Lionel Messi's debut as a PSG player after an entire career at F.C. Barcelona. Added to this claim was the presence in the starting eleven of Kylian Mbappé, the great protagonist of the transfer period of LaLiga given the interest expressed by Real Madrid.

Kosmos, a sports and entertainment company led by Gerard Piqué with the support of Rakuten, was the intermediary that achieved the transfer of the rights to broadcast the match through the Ibai's Twitch y Mediaset Spain, which had a different customization than that of the streamer. The absolute data presented by the real-time statistics of the Amazon platform has yielded historical data for sports broadcasting in Spain: 500,000 people peak viewing, 343,000 on average and more than 2 million viewers in total. They are exclusive data of Spain, given that, for rights reasons, Ibai's live show could only be seen in Spanish territory.

As the commentators themselves confirmed during the broadcast, the match was the most watched match of the French League 1 in Spain, one more milestone to add to the revolution in sports communication and digital entertainment led by Ibai Llanos.