Ateme offers linear parity advertising insertion

The NEA solution Atem will now allow the insertion of linear parity ads. In this way, multichannel video programming distributors (MVPD) will be able to regionalize live streams for OTT distribution.

In this way, it will be possible insert regionally targeted ads in linear streams to match what is already happening on their cable and IPTV networks.

With the infrastructure for linear parity in place, they are also ready for an easy upgrade to fully personalized ads.

Ateme's NEA solution uses overt manipulation to allow users to MVPD achieve linear parity more efficiently than traditional splicers Transport Stream (TS). Because ad replacement is purely software-based, it eliminates the need to order and install additional hardware. This means new channels and target regions can be added in minutes, while simplifying operations and being environmentally friendly as the solution consumes less compute resources, power and rack space per channel compared to legacy hardware TS splicers.

The NEA solution for linear parity also ensures a better viewing experience with accurate advertising insertions. For MVPDs in the US and Canada, it allows you to seamlessly meet mandatory requirements to offer localized flows in different states.

Ahmed Swidan, Director of Personalized TV Solutions at Ateme, highlights that "many operators need to regionalize their streams for OTT distribution, and with NEA they have an efficient and precise way to do so. Operators also have a close relationship with their subscribers and a lot of data to leverage for segmentation purposes, which represents an incredible monetization opportunity."

Achieving linear parity with NEA, while useful in itself, also paves the way to unlocking this fully addressable monetization potential.