ViacomCBS sets its sights on streaming and its international expansion, renaming itself Paramount Global

Desde este 16 de febrero, ViacomCBS pasará a denominarse Paramount Global, reuniendo así su portfolio de marcas de entretenimiento premium bajo el paraguas de la icónica marca Paramount.

Shari Redstone, non-executive president of the company's Board of Directors, summarizes this change by stating that “Paramount is an idea: A promise to be the best.” "That promise has always been at the center of what we aspire to build as stewards of more than a century of cinematic excellence, and with businesses and brands that have defined and redefined entertainment for generation after generation. We have made enormous progress, and I have never been more excited about the future of this company," he added.

“El pico icónico de Paramount representa una rica historia para nuestra compañía como pioneros en la Edad de Oro de Hollywood. Hoy, al adoptar el nombre de Paramount, somos pioneros de un nuevo y emocionante futuro”, ha destacado Bob Bakish, presidente y director general.

Además del cambio de nombre, la compañía detalló los planes para acelerar el impulso global detrás de Paramount+, desvelando nuevos contenidos, ofertas de productos mejoradas y una continua expansión internacional.

“We see a huge global opportunity in streaming, a potential market much larger than what linear television and cinema can capture alone,” Bakish emphasizes. “We are excited about our ability to not only compete, but thrive, creating significant value for both consumers and shareholders.” As? Because we are broader in four key areas: our content diversity, streaming model, platform mix and global reach. Looking ahead, the size of the opportunity we see is only matched by our ambition to seize it.”