Ocine inaugurates the first immersive Ice Theaters room in Spain

The Ice Theaters room Ocina Granollers promises to offer an unprecedented immersive experience in Spain that will allow viewers to “feel the magic of cinema with all their senses.”

Ice Theaters includes several technical innovations for spectacularity in the movie theater. Among them, the peripheral and immersive vision through LED light panels stands out. Ice Immersive on the side walls, which complement the large screen and facilitate immersion in the film. As detailed Ocina, “they give a greater sensation of speed and direction to a movement, enhance a landscape or amplify special effects in a smooth way.”

Other keys implemented in this room is surround sound thanks to technology Dolby Atmos, which allows you to appreciate up to 128 sound objects simultaneous and transfers the sound from all directions, enveloping the viewer; or the sharpness, contrast and color realism provided by projectors RGB Laser 4K. Regarding the spectator experience, the Ice Theaters of Spain room includes seats “premium full recliner” 100% reclining, spacious and with a built-in USB charger, as well as a room layout with curved stand.

To Jordi Agustí, CEO of Ocina, “offering excellence to the viewer continues to be the driving force of our company, which is why we are proud to incorporate for the first time in a movie theater in our country a technology that allows you to integrate into the image, thanks to promoting peripheral vision.”

For its part, Jocelyn Boussy, CEO of CGR Cinemas, the French exhibitor that has developed the experience ICE Theaters, declares: “it is an honor to inaugurate the first Ice Theaters room in Spain with the help of Ocina. It has been very easy to agree, since our companies understand cinema as an experience that must be exceptional for people who want to enjoy a film in its entirety, without missing any details. And our greatest reward is undoubtedly the enthusiasm it will generate in the people who visit the room.”