These are the projects that are competing for the IBC Innovation Awards

IBC has announced the 2022 shortlist for its Innovation and Social Impact Awards, which honor collaborative efforts in developing new solutions to real-world challenges and new efforts on equality, diversity, environmental concerns and social engagement.

Dick Hobbs, Executive Producer of the IBC Awards and President of the Innovation Awards Jury, underlines that "by seeing the best of what our industry can achieve, the IBC Awards always point to the current high points, where technology and creativity meet audience expectations and global concerns. There are many truly compelling augmented reality productions at this year's Innovation Awards, and the Social Impact Awards showcase the sector coming together to create a more equitable and stable world, in which “The media sector can continue to play a vital role.”

The president of the jury, Ade Rawcliffe, She has been overwhelmed, highlighting that "the quality of the finalists from around the world demonstrates the importance of social impact for many companies and creative companies. It is no longer just a 'nice', but an essential part of any company's strategy. Given the platform that the media has, it is our responsibility to drive social change, create more equitable and inclusive societies and encourage sustainable behaviors."

“The IBC Awards are a huge part of the IBC experience, reflecting and celebrating the opportunities for creative, business and technical teams to come together and see how they can achieve excellence,” said Hobbs.

The winners will be announced in a digital-first presentation on Monday 5 September at 16:00 BST, with the prizes presented at a special event at the RAI Amsterdam during IBC on Sunday. September 11.

IBC Awards 2022 Nominees

Content creation

• Expo Dubai and its beautiful Xplorer cross-reality experience for real and virtual visitors
• Green Planet AR, an immersive experience within the incredible world of plants
• Alter Ego, a Fox music competition in which all the contestants appear live as avatars

Content distribution

• Oracle Red Bull Racing, for their commitment to fans in the launch of their 2022 Formula 1 car
• The Imperial War Museums, who have found new ways to make accessible all the millions of objects in their collection.
• SuperSport in South Africa, for bringing school sport to a wider audience, increasing participation and developing talent.

Contenido everywhere

• BT Sport, which uses 5G to add data-driven graphics to live event action
• PGA TOUR AR, offering fans an immersive and engaging experience through a near real-time augmented reality app
• Sky Sports, which has added fun and engagement to The Hundred cricket competition with avatars of the best players.

Social impact

• Paramount, for their bold stance in celebrating LGBTQ+ rights by hosting the 2021 MTV EMAs in Hungary.
• Ethekwini Filmmakers Association, which fosters new creative talent in KwaZulu-Natal and across South Africa.

Advances in diversity and inclusion

• Learning to Sign Together, the EQ4ALL project to help deaf children born into hearing families
• Break the Codes, a Belgian initiative focused on the challenges that women have to have an impact in the technology sector
• Rise Up Academy, which aims to inspire, educate and inform young people about the opportunities offered by media technology.
• RAMPD, the coalition of Recording Artists and Music Professionals with Disabilities.

Environment and sustainability

• Sky Sports por Game Zero, a Premier League football match with full television coverage and net zero carbon impact
• WaterBear, with the support of Nikon, an interactive streaming platform dedicated to the future of the planet
• SmartFM, advances in transmitter technology to reduce energy consumption and CO2 emission by 40%.