LiveU bets on Spain with the signing of Laura Llames and new office in Madrid

Spain is a key market for LiveU. For this reason, the company has decided to reinforce its presence with the opening of a new office in Madrid and the appointment of Laura Llames Romero as country manager.

you call joins from the group Mediapro, a company in which she held the position of commercial director of the LVP (Professional Video Game League). Romero, who has extensive sales and technology experience from his previous roles, will be supported by an expanded sales and support team in Madrid and Barcelona to further increase LiveU's local reach.

In his first statements as part of LiveU, Llanes She admitted feeling “very excited.” Likewise, share the philosophy which will accompany the company's new stage in Spain: "The company is constantly looking for ways to expand its local presence and with the growth we are experiencing in the country, and the diverse nature of our clients and their requirements, it is essential that we can meet their needs, quickly and accurately. Our doors are open to our clients; whether in news, sports or other verticals such as public safety or education, everyone is interested in seeing our live video technology first-hand."

On the other hand, Zion Eilam, Regional Vice President of Sales, EMEA, LiveU, has highlighted that the geographical proximity It will allow the company to "respond even faster and offer localized solutions with a more personalized experience in sales and on-site technical support. It is a very exciting time for the company and it is vital that we take our customers with us."

"Spain has been a very successful market for LiveU and it is a market that continues to grow, both due to the number of clients we work with and the growing range of LiveU solutions they want to deploy. These go hand in hand with our expanding cloud-based services and our continually updated range of 5G IP link transmission solutions," concludes Eilam.