Mediapro will promote the transformation of the European cultural and creative industry

Fifty entities will stimulate the creative fabric and the generation of economically and environmentally sustainable companies within the framework of the project EIT Culture & Creativity sponsored by the European Institute of Innovation and Technology, the official body of the European Union that promotes innovation, to promote a major project of cultural and creative revitalization in Europe.

One of the selected entities is Mediapro which will add its experience and knowledge to the rest of the leading European partners in the field of culture, technology and education to launch, in 2023, this long-term action plan. The purpose will be to encourage digital transformation, the creative fabric, stimulate educational projects and promote the generation of companies in the sector that are economically and environmentally sustainable.

Para llevar a cabo este plan de acción paneuropeo, el EIT Culture & Creativity ha establecido six action centers in the cities of Amsterdam, Helsinki, Bologna, Vienna, Kosice and Barcelona, ​​the city where the official headquarters in Spain will be established through Eurecat. The European institution has also defined different strategic objectives to cover all the themes of the program, which are divided into: Innovation, Education, Systems, Society and Creation.

Alejandra Panighi, of Grup Mediapro, is the interim director of Action Program 5 dedicated to attracting investments, creating incubation programs, promoting the formation of new companies and encouraging innovation in current creative industries: "it is the first time that the creative industry has an opportunity as important as this. Grup Mediapro is one of the companies that will lead this project that will decisively influence the European business and creative fabric in the coming years and that will promote innovation, the economy, creativity and the environmental transformation of the continent.”

Strategic objectives

• Education: Help students and education professionals be prepared to face the challenges of the future by promoting talent and personal skills.
• Innovation: Promote opportunities for innovation through creation laboratories.
• Creation: Stimulate the creation of solid companies and promote market interconnections.
• Sociedad: Support initiatives aimed at encouraging European values, identity and culture and that promote social cohesion.
• Systems: Consolidate a true innovation ecosystem based on shared visions with public administrations.