World experts at UHD shake hands at the 4K HDR Summit

The mayor of Malaga, Francisco de la Torre, has welcomed the national and international experts who come to the eighth edition of the 4K HDR Summit, the most important event of 4K and 8K worldwide "where technology and contents have time to speak", as their slogan says.

De la Torre has also received the first copy of the second edition of the White Paper of Ultra High Definition of the UHD Spain Association. Juande Mellado, general director of the RTVA, and Pere Vila, president of UHD Spain have also been responsible for opening this first day.

On the other hand, Francisco José Espinosa "Tilano", from Canal Sur, has presented Basic theory for the UHD-4K and HDR camera control operator.

The opening day will also be attended by Paul Gray, Director of Research of OMDIA, which will advance its 2022 report with an analysis of the main trends in the media and entertainment panorama, where it will expose the keys to the 4K, HDR and 8K market at the global level.

LA 4K HDR Summit Rene and Los 250 main experts worldwide Ultra high definition (UHD), on an agenda of five days in hybrid format, with the first two (Monday 14 and Tuesday 15) face -to -face in the National Pole of Digital Content of Malaga and three other virtual (until Friday 18) with another hundreds of participants from the five continents.

Experts and multinationals from the United States, Japan, Korea, India, Brazil, Colombia, Argentina, Great Britain, France, Italy, Germany, Belgium, Portugal, Finland, Turkey, ... as well as NASA, OBS (Olympic Broadcast Services), the World Alliance of the UHD, the World Forum of the UHD and the 8K Association, among others.

These days will be discussed on issues such as metovers, the prohibition by the European Union of 8K televisions for its high consumption, the use in the homes of the immersive audio, the audiovisual hubs that will be created in Spain or the latest audiovisual techniques to be applied in the Catar World Cup and in the Olympic Games of Paris 2024.

The presentation "RTVE and 4K" that will make Spanish Television, in charge of Ángel García Castillejo, Director of Audiovisual Policies, Public and International Service of the Public Corporation.

The metaverso

This year's edition has several interesting novelties, including an experience about metovers, called dreams, which the general public can enjoy free of charge until Friday 18 and which is a first experience of how metovers can join the museums of Malaga.

This experience will be in the Russian Museum of Malaga (annex to the National Pole of Digital Content), during the 5 days of the event. Lavinia and Univrse will offer, to all the people who want to approach, an exclusive immersive experience of about 20 minutes in which the person who experiences will be in the company of several avatars. All will rise in elevators, they will move in trains and will be lost by virtual labyrinths is a unique experience. Optive average will also show virtual reality experiences.

Álvaro Villegas, responsible for the extended reality laboratory of Nokia, will make a Introduction to metovers. Subsequently, the Spanish accent will remain evident with an intense debate about the world of metaverso in which they will participate Víctor Sánchez de rtve, Valia Merino of average options, Ignaci Marcet of Lavinia and Javier Jurado of Level Formation.

Nokia today presents a very special pet called Perkins and other experiences baptized as "owl", "volcano" and "searches", based on virtual reality. Media Option will also offer who approaches virtual reality experiences.

Latest demonstrations in 4K and 8K

On this inaugural day, in addition to the area of demonstrations on metovers, there will also be another area of demos aimed at showing any visitor who wishes the latest advances related to the images in 4K and 8K.

NASA will be the protagonist showing images of the space recorded by the International Space Station in 4K. Channel Sur Mas, the new Ott of the RTVA, will also be the protagonist. Fraunhofer IIS will demonstrate MPEG-H Audio for live DVB-T2 broadcast. Ateme will show UHD content of Roland Garros and The Explorers on images at ultra high definition throughout the world. UHD Spain will also show the best of the best in 4K. You can also see exclusive images in 4K of the La Palma volcano captured by I Love The World.

The conferences of the 4K HDR Summit 2022, which has audiovisual panorama such as Media Partner, can be followed through the platform Medina Media Events, prior registration and to be enjoyed in the concept of Netflix, since all interventions are deposited throughout the year available to professionals, experts, teachers and students around the world.