The premiere of 'Top Gun: Maverick' breaks all Paramount+ records

Top Gun: Maverick surpasses the rest of the premieres in the catalog in views Paramount+, an expanding video-on-demand platform.

The movement is especially relevant, since the premiere on the platform is part of a cross-platform release strategy with which Paramount has wanted to directly manage not only the exploitation in rooms of Top Gun: Maverick, but also the distribution in its own digital channel. The strategy is frequently being successfully replicated with other platforms, such as Disney+ with the animated films of its studios; or with Netflix original tapes that receive a short period in theaters before having preferential distribution on their platform.

Although Paramount+ has not shared specific figures, it has confirmed that the viewing figures for Top Gun: Maverick In its first weekend it has surpassed by one 60% to those who had the second classified, Sonic the Hedgehog 2. Likewise, the tape has allowed increase views from other films starring Tom Cruise from the Paramount+ catalog, such as Mission impossible (150%) o to Top Gun original (400%).

Top Gun: Maverick, possibly due to the late release of Avatar 2, is going to end the year as the highest grossing film after collecting 1,488 million dollars worldwide. The film has also managed to become the second film after the pandemic (and the successful Spider-Man: No Way Home) in overcoming the billion dollars at the box office.

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