The 37th America's Cup arrives in Barcelona with challenging broadcast coverage

Stephen Nuttal, head of television at the America’s Cup, has advanced at ISE 2023 the main challenges of the sailing competition, which will set sail in Barcelona in 2024.

The growing creativity program focused on the production of content ISE 2023 has hosted a presentation in which Stephen Nuttal, head of television America’s Cup, has valued the creative use of the broadcast technology to overcome the most important challenges of this sailing competition. Among them are the own nature of AC75 vehicles y AC40, an important ambition creative or the limitations in terms of retransmission and capture of elements such as audio that the aquatic environment implies such as the “always unpredictable wind.”

In this way, some of the particularities of the coverage of these careers, such as the use of 100% wireless cameras (whether the ten deployed by each ship, those using aerial means such as helicopters or deployed in auxiliary vehicles) or the deployment of up to 12 microphones per vehicle, which will allow the reactions of the crew to be transferred, as well as the sound of the natural elements.

Each technology used, regardless of whether it is dedicated to data collection, data collection or the generation of information solutions. augmented reality, will seek to ensure “reliability”, “adaptability” or “ability to narrate the development of a career”, as Nuttal has highlighted. Everything, so that a planned audience of 942 million viewers Be able to stay glued to the screen to discover a unique competition that only takes place every four years.