The ICAA commissions Telson to manage the content of its new digital platform

The group's subsidiary Mediapro, Telson, provides the operational management of the contents of the new digital platform promoted by the Institute of Cinematography and Visual Arts (ICAA) including editing, review, visualization, quality control, adaptation and content validation.

Telson was awarded one of the three lots that the Institute of Cinematography and Visual Arts (ICAA) put out to tender in September and which corresponds to the content management of the digital platform.

Lot 2 is included within the service of Creation, development, content management and marketing services of the digital and video on demand platform of the new ICAA digital platform.

The project is financed with funds from the Next Generation plans: Recovery, Transformation and Resilience Plan (PRTR), within the line that is dedicated to the modernization, digitalization and internationalization of the audiovisual sector, and aims to implement a public digital and video-on-demand platform with global access for the storage, cataloguing, viewing and national and international promotion of Spanish audiovisual and cinematographic content, and eventual live broadcasts of events related to the film and audiovisual industry.

The service, which Telson has been providing since February 1, consists of the operational management of platform content, which includes its editing, review, visualization, quality control, adaptation and validation for exploitation on the platform, as well as the general monitoring and technical maintenance of the platform. Among the tasks to be carried out are: video formation, content quality control, metadata management and enrichment, copywriting of the platform and management of its impact on both the backend and frontend.