Pay television breaks historical records in 2022

The latest study of Windward Communication sheds light on the situation of pay television in Spain, which registers a historical record with 9.8% of screen share and represents more than half of the television offer (57%).

Differentiating between different channel typologies Within pay television (general, thematic and specialized), Barlovento Comunicación has drawn a panorama of pay television in which the great scope of this modality in recent years. Left out of this classification are the great phenomenon of social media channels and platforms. video on demand, which could gain weight from alternative television models compared to the more conventional offer.

Specifically, in 2022, the study counts a total of 154 television channels, of which the payment offer represents the 57% of the television offer: 66 free-to-air channels 88 payment.

Within the genres, the sport, and especially the live football, is the one with the greatest weight in the paid group, both in number of channels and audience. Behind are the cinema and fiction (cinema and series), which shows that general and specialized pay channels still cannot find the formula to continue looking face to face with their free-to-air counterparts. Some of the channels with the most audience success, according to Barlovento, are La Liga TV, Eurosport, Canal Hollywood, Fox, AXN, Canal Historia, Nick Kr, Disney Jr, Canal Cocina, AMC Break, Euronews o #0.

Pay television, according to the operator

By operators, Movistar+ It distributes the most pay channels measured by Kantar, a total of 87 channels, of which more than half belong to specialized television. By genre, sport has the greatest weight both in number of channels and in audience, ahead of cinema and fiction. Vodafone TV distributes 43 pay channels measured by Kantar. In this case with a greater presence of thematic television. By genre, fiction is the one with the greatest presence of channels and the one with the largest audience, half of the entire operator.

For its part, Orange TV distributes a total of 47 pay channels measured by Kantar, with a very equitable distribution between Thematic and Specialized Television. By genre, sport has the greatest weight in number of channels. However, fiction is the genre with the greatest audience. Finally, Euskaltel It distributes a total of 42 pay channels measured by Kantar, mostly themed television. As in the case of Vodafone, fiction dominates the channel catalog.