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https://www.panoramaaudiovisual.com/en/2023/03/17/little-spain-c-tangana-produce-campana-telepizza/

Yolanda Ramos, protagonist of the new Telepizza campaign

Telepizza returns to the origin with the claim 'The secret is in the dough' with a 'cinematic' campaign designed by the agency Sioux & Cyranos, creative partner of the brand, and produced by Little Spain, by artist C. Tangana.

The campaign begins with a film of almost two minutes in length, which features the presence of the comedian Yolanda Ramos, one of the most notable faces on the national scene, and the actor Farid Bechara, one of the protagonists of My loneliness has wings, a film directed by Mario Casas that will be released very soon.

Set in the Royal Palace of Madrid, Little Spain builds a urban and modernized audiovisual narrative with visual reminiscences of the past. The advertisement begins with the call to Telepizza from what appears to be the secretary of the Royal Palace, Yolanda Ramos. However, after this it is discovered that she is really a worker who, riding a waxing machine, lives a magical moment to the rhythm of the famous song. Driver’s Seat, by rockers Sniff 'n' the Tears, when the Telepizza delivery man arrives on his motorcycle to give him the true luxury he was waiting for: enjoying a good pizza with his family after an intense day at work.

La agencia de publicidad Sioux & Cyranos ha sido la encargada de desarrollar el concepto creativo. Por otra parte, la productora Little Spain, conocida por pertenecer al cantante C. Tangana y por ser la boutique creativa de referencia de sus videoclips, ha llevado a cabo la producción de la campaña.

Your creative director, Santos Cool, has been in charge of directing the campaign, whose executive production has been carried out by Maria Rubio. He was in charge of post-production The Metro, mounting the sound in The Lobby.

This advertisement is the first of the different audiovisual pieces that the campaign has and that Telepizza will publish throughout the year. On a technical level, the new campaign has an almost 2-minute film advertisement for digital media, a 90” piece for television and several 20-second spots that will be published throughout the year to communicate Telepizza's upcoming innovations and offers.

https://www.youtube.com/watch?v=qprQWRf9q_E

By, Mar 17, 2023, Section:Television, TV Production

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