Jorge Pezzi, Nueco CEO to the Boomerang TV front

The founder of Loacoproductora and so far Director General, Jorge Pezzi, will be incorporated into Boomerang TV In April as CEO to promote the expansion of its catalog with innovative and ambitious projects, and to strengthen the position of the Mediawan group in the Spanish audiovisual market.

Pezzi combines a managing profile with solid creative skills in advertising, developing strategies and campaigns for important national and international brands. During his years at the head of Lacoproductor, Pezzi has also been Executive producer In important project projects that is now part of the Misar Group: the original Movistar+ format The sky can wait, stick and splinter of the sixth, By h o by b de HBO, Two years and one day For Atresmedia or The Queen of the People of Flooxer (Atresmedia).

Has also been in charge of Cinematographic projects how Café Camera, the movie (distributed by Warner), the documentary feature film Journey (distributed by against Films) and programs such as The fluzo condenser For LA2 (RTVE) or Spanish adaptation of the NBCU format That’s My Jam For Movistar+.

"Thanks to Pedro Ricote and Juan José Díaz, Boomerang TV has reached its strategic positioning in a growing and increasingly competitive sector to become one of the most outstanding production companies in the Spanish audiovisual market. Spain is a key territory for Mediawan and, with the arrival of Jorge Pezi, we are delighted to open a new stage of creation and production of powerful content and premium," they have commented Elisabeth d’Arvieu, CEO of Mediawan Pictures and Monica Galer, President of Mediawan Spain.

For their part, Pedro Ricote and Juan José Día, until now at the head of the producer, have been proud of the entire Boomerang TV team without them, it would not have been possible to build such a solid structure in fiction and entertainment content. During these last 25 years, we have had the opportunity to contribute to the development of the Spanish audiovisual industry and promote its growth. ”

Finally, Jorge Pezzi, affirms that “I will work vigorously to consolidate the position of Boomerang TV as one of the key leaders of the sector in Spain, creating new ambitious projects, with international projection and with a firm commitment to local talent. Promote synergies within the companies of the Mediawan group will also offer solid development opportunities. Thanks to Mediawan, we are a key competitive actor and a strategic partner for all creative partners It is the greatest asset to boost the global development of the company. ”