LaLiga brings together 30 international broadcasters in its latest audiovisual production workshop

More than 80 attendees from 30 international broadcasters have taken part in the sixth audiovisual production workshop of LaLiga, a work meeting focused on communicating the new production and graphics planned for the following season.

Oscar Mayo, executive general director of LaLiga; Leonard Soler, head of international media rights de LaLiga; Angel Fernandez Fernandez, head of global brand & strategy de LaLiga; Roger Brosel, head of content de LaLiga, y Óscar Lago, TV sports match director of Mediapro are some of the speakers who presented “key innovations” in the audiovisual production of the competition.

The event, held on Saturday, May 27 at the LaLiga offices, also included the participation of other members of LaLiga and LaLiga Tech, who were able to present the most relevant projects in terms of content promotion and fight against piracy inter alia.

Some of the representatives of international broadcasters presented their experiences and success stories on different aspects of the coverage and promotion of LaLiga in their markets. Topics were discussed such as LaLiga Experience, the international channel of LaLigaTV; the unilateral productions and customizations in broadcasting; the use of the news agency LaLiga News Content Hub, o la global content protection.