Germany, new leader of the European SVOD market, surpassing the United Kingdom for the first time

The latest study of Digital TV Research certifica el crecimiento del mercado SVOD de Alemania, que liderará un cambio de paradigma coprotagonizado por España.

Cambio de paradigma en el mundo del vídeo bajo demanda en suscripción. A finales de este mismo año, Alemania tendrá más suscripciones a SVOD que el Reino Unido, una diferencia que se verá ampliada progresivamente durante los próximos años. Esta es la principal conclusión del estudio ejecutado por Digital TV Research.

The growth is not restricted to the German market, but extends to the entire Western Europe. Specifically, it is expected that this territory has 273 million SVOD subscriptions in 2029, compared to 210 million at the end of 2023. Of the 63 million registrations, the United Kingdom will contribute 6 million, Germany 12 million, Spain 9 million, Italy 10 million and France 11 million.

Simon Murray, principal analyst at Digital TV Research, assesses the results of the study: "The United Kingdom is the most mature SVOD market in Western Europe. Germany, France, Italy and Spain will each add more subscriptions than the United Kingdom in the coming years."