Editshare NAB 2023

Shift Media has reached an agreement to merge with Editshare, creating a joint venture that will retain the Editshare name and integrate ShiftMedia’s most popular products: MediaSilo, Wiredrive and Screeners.com.

The new Editshare seeks to offer a complete and open solution that enables creative teams and content creators to store, edit, collaborate and share their content, whether they choose to work on-premises, in the cloud or with an upstream solution. The move by Shift Media and Editshare comes against a backdrop where increased content production has led to a demand for solutions that can deal with the management and processing of large amounts of audiovisual assets with solvency.

Editshare - Shift MediaFollowing the merger, which is now effective, the Editshare portfolio will bring together old brand familiarities, such as the EFS media-optimized shared storage and intelligent media management tool Flow or the remote and collaborative workflow building tool Flex, with Shift Media’s cloud-native software-as-a-service solutions: MediaSilo, which offers a “video collaboration HQ” that helps big media names get their projects approved faster; Wiredrive, built to help production companies and agencies quickly and easily create customized presentation materials and showreels; and Screeners.com, which offers the industry-standard virtual screening experience for press review and pre-release opportunities to sell high-value content.

Ramu Potarazu, CEO of Shift Media, will lead the combined company under the EditShare banner following the closing of the transaction, while current EditShare CEO Conrad Clemson will leave the business to “pursue other opportunities”: “The tireless work of Conrad and the EditShare team has put us in a position of strength for the future. (…) As a combined company, we will create a one-stop shop with a more comprehensive range of products and global network of channel partners, enabling us to better meet our customer needs around the world,” said Potarazu. On the other hand, Stephen Tallamy, CTO of Editshare, said: “Our two companies have very strong businesses and powerful product offerings. Together, we will be better positioned to deliver a powerful, comprehensive, and intuitive content management and collaboration offering to the broad middle market, which is where most of the industry sits.”

ParkerGale Capital and Marlin Equity Partners, previous backers of EditShare and Shift, respectively, will retain their positions as lead investors and board members of the combined company.

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By • 12 Sep, 2023
• Section: Media management