Mediaset España will elevate digital content creators with the GenZ Awards

Publiepaña (Mediaset Spain) has developed and designed the GenZ Awards, awards that seek to distinguish the best influencers from Spain in 15 different categories.

Los GenZ Awards are born with the objective of value and recognize the “great talent” existing among digital content creators in Spain. The first edition of these national awards will be held on November 14 in an event hosted by presenter Lara Álvarez and singer Xuso Jones from The Music Station in Madrid and which will be broadcast live on television, through Divinity, on the Mitele digital platform and on social networks.

The new Mediaset España awards include the participation of a expert jury, among which are nine representatives from several of the most important representation agencies for digital content creators in our country, who will be in charge of pre-selecting four nominees among all the influencers in the national market in each of the following 15 categories: gastronomy; beauty; fashion; lifestyle; health and fitness; gaming; digital entrepreneurship; awareness, diversity and inclusion; music content; humor and comedy; trips; podcast and audio; environment, eco and sustainability; art, creativity; and entertainment. Among them are representatives of companies such as Bushido Talent, Grupo Go Talents, Keeper Experience, Look After You, Nickname, Soy Olivia Media Group, TKers, Vizz Agency, You Planet, Be a Lion or one's own Mediaset Spain.

The process of choosing the winners of the first edition of GenZ Awards will be carried out through of phases. In the first, the jury of experts is in charge of evaluating and pre-selecting the four best candidates of the year in each of the 15 categories, in a selection open to all influencers in our country, until reaching a total of 60 nominees. From that moment on, the second phase will begin with the opening of voting soon on the official website of the awards, where the public will be able to begin voting for their favorites in each category.

To Marta Hernando Salguero, director of branded content digital from Publiespaña, these new awards represent "a commitment by Mediaset España to expand its connection with younger audiences and to respond to the needs of brands by adapting to new media consumption habits. They also represent a new way of understanding communication with a multi-platform format where we will recognize the talent of the creators who inspire Generation Z."