CMM transmedia formats grow 100% in one year

The regional radio and television of Castilla-La Mancha (CMM) has continued to maintain its vocation for public service throughout this year that has just ended. Its local and regionally focused content has been key to maintaining the stability and loyalty of an audience that relies on already consolidated programs.

Spaces like Wide is Castilla-La Mancha, The Odometer (both produced by CMM), In company o catch me if you can They have achieved historic annual audience ratings in 2023. To which are added other programs such as Being With You, Anonymous Heroes, Castilla-La Mancha I Like It o I stay here that maintain a loyal audience.

In addition, we must highlight the good reception of new initiatives such as the musical program Achilipú or the interview The things in my life.

He cine next to the bullfighting broadcasts They have been another of the strongholds of Middle Castilla-La Mancha. In the last season, regional television has broadcast almost 70 events including bulls, bullfights, bullfights and cuts.

Los informative from CMM continue to be the favorites of Castilian-La Mancha residents to be informed of what is happening in the region and are among the most watched programs of the day, to which are added spaces such as The Field, The Time o The Court, the sports program that places special emphasis on regional sports.

Furthermore, there are the digital content. The community of users of the CMM website grows more than 100% in one year and its social networks by more than a million and a half followers. The Castilla-La Mancha Media news portal is a space with useful and agile content that, under the motto “The information that serves you”, the user can find out about the latest news and events that most affect the region.

CMMPlay It is the original and free digital platform of the public medium, which was also the first regional OTT in Spain launched in 2018 and which was renewed in November of last year. In addition to exclusive and on-demand content, the user can access all radio and television content.