The transmedia universe of 'La Peste' receives the Sol de Plata award for the best branded transmedia content

The Ibero-American Festival of Advertising Communication recognizes the creativity and interest of this audiovisual and interactive narrative created by Movistar+ in collaboration with El Cañonazo for the series 'La Peste'.

He Ibero-American Festival of Advertising Communication awarded this weekend in Bilbao the prize Silver Sun to the best transmedia content to the expanded universe of To Fish, the original series of Movistar+ created by Alberto Rodríguez and Rafael Cobos.

This important award recognizes the creativity and interest of this audiovisual and interactive narrative created by Movistar+ in collaboration with The Cannon Shot and which proposes a round trip through 16th century Seville that recreates To Fish.

The campaign that expands the universe of To Fish starts in LarutadeLaPeste.com. It is the gateway to the numerous contents that invite the user to immerse themselves in a very little-known historical Seville.

The user will be able to visit the Printing Office (WikiPeste) where numerous articles delve into the historical context of The Plague; or La Mancebía where a YouTuber played by actress Cecilia Gómez (Eugenia in the series) gives beauty advice...from the 16th century.

In the suburbs, two special effects fans become CGI Sevilla to “investigate” all the VFX of The Plague; and at Yantar we enjoyed the 16th century recipes cooked by chef Daniel del Toro accompanied by actors Paco León, Manuel Solo, Patricia López, Sergio Castellanos, Lupe Junco, Pablo Molinero and Cecilia Gómez.

Visiting the Cathedral means meeting The Inquisitors. They are performed by Alberto Rodríguez and Rafael Cobos and, accompanied by the technical and artistic team, they review each episode of The Plague.

The Confessor is located in St. George's Castle. There you hear, through six podcasts, the confession of one of the characters in the series, called to testify before the Court of the Holy Inquisition.

We end the trip in the Port, where we begin the “Round Trip” through this multimedia and interactive documentary that allows you to visit historical documents, videos, texts and images of Renaissance Seville.