‘Your attention, please’ is born, a transmedia podcast from El Cañonazo

The Transmedia Cannon boost the new podcast Your attention please, an initiative that seeks to have content creation experts to reflect on the “attention economy.”

The attention economy, a term that is based on the understanding of attention as a scarce and limited good in a world with increasingly more content, will be the axis around which the contents of Your attention, please. The podcast, presented by Roger Casas-Alatriste (CEO of The Transmedia Cannon) and produced by Andreína Pérez, It will have a new episode every Tuesday on the main audio-on-demand platforms.

In each chapter of Your attention please Casas-Alatriste will receive experts in content creation and in the capturing the attention of viewers. Through conversations 30 minutes, we will reflect on where the viewer's attention is in an era characterized by massive competition between platforms and content creators.

Elena Neira, specialist in new audiovisual business models; Daniel Innerarity, professor of political philosophy and the creators of A2ality, the largest news channel in TikTok; Trava Bear, podcast creator Cracks; y Monika Revilla, screenwriter of television series such as The House of Flowers They will go through the first season of Your attention, please. Beyond the podcast itself, this initiative is a project of branded content that is part of a larger universe. In the words of The Transmedia Cannon: “It extends through digital and physical platforms to capture attention from different vertices in which a documentary, a book, a series, a film and other formats that emerge from this narrative will coexist.”