Astera appoints Simon Canins as new CTO and Ben Díaz as PM director

The lighting manufacturer A week has launched a new Product Management Department as part of its ongoing commitment to improving product development and customer satisfaction.

Simon Canins, newly appointed Chief Technology Officer of Astera, said: “We are delighted to welcome Ben Díaz to the Astera family and embark together on an exciting journey of growth and innovation.
“Ben’s unique ability to listen to and understand the changing needs of our customers makes him the perfect candidate to lead our busy product development.”

"Being able to delegate responsibilities to someone of Ben's caliber gives me great confidence in achieving our company's goals. Together we will create a seamless integration of product excellence and user-centric strategies, in line with our ongoing mission to stay at the forefront of technological advances."

Along with this appointment, Ben Diaz, a seasoned industry professional with a proven track record, has been appointed as Head of Product Management. He brings a wealth of experience and a forward-thinking approach to the role, ensuring Astera products continue to meet and exceed customer expectations.

Desde 2014, Ben Díaz ha trabajado para dos empresas en iluminación especializadas en tecnología LED premium. Como nuevo jefe de Gestión de Producto de Astera, Díaz aporta más de dos décadas de experiencia en Gestión de Producto, Desarrollo de Negocio, Ventas, Marketing Técnico y Diseño de Experiencia de Usuario para marcas de primer nivel.

En particular, su papel como Gerente Senior de Producto en ARRI resultó en la creación del galardonado SkyPanel X. Antes de eso, había estado trabajando para SGM light como Jefe de Gestión de Producto donde, entre otras cosas, desarrolló las primeras luces IP66 para la industria de la iluminación escénica.

Speaking about his new role, Ben Díaz said that "leading the product vision for a high-quality, user-centered brand, for both film and entertainment, is the logical next step in my career. What I really like about Astera is that the company solves the real problems of filmmakers, LDs and lighting teams through attentive listening, superior quality and smart innovations."