Brainstorm and AccuWeather strengthen their collaboration

Brainstorm y AccuWeather, one of the world's most widespread sources of weather forecasts, announce at NAB 2024 that they will enhance their long-standing collaboration to create an entirely new generation of real-time 3D weather applications for television, powered by the largest proprietary collection of climate data on the planet.

This new integration of Brainstorm's next-generation solutions for 3D graphics in real time, AR and virtual sets, along with AccuWeather's weather forecasts, data and global climate data visualization tools, including touchscreen applications, will enable television networks and other content creators to engage their audiences with extraordinary weather content.

Thanks to the latest digital techniques that allow you to improve the narrative, live presenters will be able to use the complex information of weather forecasts and hyperlocal data in dynamic weather news programs, differentiating them from the competition.

Brainstorm and AccuWeather share a long history of collaboration, which began decades ago with the use of eStudio rendering engine from Brainstorm based on real-time data from AccuWeather. This winning combination set the standards for weather visualization, including real-time data import, augmented reality map visualization, and in-context animations.

Thanks to the promising creative products that will soon emerge from this renewed collaboration, television networks, channels and content creators of all types and sizes will be able to benefit from cutting-edge data-driven imagery for weather visualization.

According to the founder and CEO of AccuWeather, Joel Myers, "AccuWeather has the largest global weather database. Our data is the cleanest and most accurate on past, present and forecast weather conditions available, with details including real-time surface observations, lightning data, radar data, government weather advisories, data generated by geostationary weather satellites covering the globe, more than 190 numerical forecast models, air pollution observations and much more. This new collaboration It brings together the best weather data and graphics in a way that is accessible to local broadcasters and will help them elevate their weather programs to a level that was previously only available to the big networks.”

Ricardo Montesa, CEO and Founder of Brainstorm, maintains that “success is built on relationships, and with the excellent relationship we have with our friends and colleagues at AccuWeather, along with the integration of world-renowned technology that our two companies have, we are very excited to announce the joint development of the next generation of real-time 3D weather applications.”