MediaKind: AI in live video processes, at IBC 2024

The visitors of IBC 2024 (September 13-16) you will be able to discover the bet of MediaKind for implementing AI (Artificial Intelligence) to live events, an improvement that aims to optimize the operational efficiency and scalability of broadcasts through the automation of tasks.

IBC 2024 will allow MediaKind present its entire product catalog to the industry: MK.IO, a flagship SaaS platform designed to manage the complexities of live and on-demand streaming “at any scale”; MK.IO Beam, advanced edge processing solution for live video contribution, production and distribution; the MK.IO platform, a comprehensive OTT streaming platform that enhances fan experiences through a focus on video quality, interactivity and monetization strategies, and MediaFirst, MediaKind's pay TV platform offering live, VOD and cloud DVR services with advanced analytics and monetization options.

Additionally, the company will take advantage of its presence in the RAI of Amsterdam to publicize milestones achieved during 2024, such as its role in the uninterrupted broadcast with “high quality and advanced advertising” of a basketball competition via streaming. The MediaKind team at IBC will also focus on the support offered to a big cable operator American at the launch of low-latency Ultra HD streaming with Dolby Vision and Dolby Atmos during the recent Olympic Games. OO., as well as its recent alliance with one of the “most iconic leagues in the world” to improve its video streaming quality.

Allen Broome, CEO of MediaKind, summarizes the company's vision and expectations for IBC 2024: "Our recent achievements have positioned MediaKind as a leader in providing broadcast-quality video experiences. At IBC 2024, we are excited to show how our solutions benefit from the latest AI innovations and discuss how we can help our clients captivate their audiences, improve the value of content and simplify their operations."