Nick Pemberton to lead Lawo partner business development

Theirs has decided to trust Nick Pemberton to lead the strategic and commercial development of its Global Partner ecosystem under the title of global director of partner business development.

Reporting directly to the Deputy CEO of Lawo, Jamie Dunn, Pemberton will work from the offices of Theirs in the United Kingdom in close collaboration with the teams of sales, marketing and management of product for develop and execute partner success strategies aimed at expanding and strengthening Lawo partnerships around the world. Dunn highlights the relevance of the role that will be filled by Pemberton: "This role is strategically important and is a testament to Lawo's commitment to strengthening our partnerships around the world. Nick brings extensive experience in creating successful alliances and driving partner-focused growth strategies. His leadership will be vital as we continue to expand and optimize our partner ecosystem."

Pemberton has a extensive career in which he has held several international leadership positions in renowned companies such as Sennheiser, Harman and, more recently, Avid, where he successfully led the EMEA channel partner management team. Throughout his career, spanning more than 20 years, Pemberton has played a key role in the design and execution of alliance and partnership frameworks, growth strategies and strategic program agreements. In addition to his business background, Nick holds a degree in Sound Technology by the Liverpool Institute for Performing Arts (LIPA).

In his first statements as part of Lawo, Pemberton ha comentado: “Estoy muy emocionado de unirme a Lawo y liderar el desarrollo e impulsar el éxito de nuestras asociaciones globales. Estoy muy motivado por el papel, la cultura y la dedicación de Lawo a la innovación, que abarcan mis valores y pasiones personales y profesionales”.