Rakuten TV opens its new business line 'Enterprise Services'

The streaming platform Rakuten TV presents in MIPCOM your new line of business, Rakuten TV Enterprise Services with the aim of making it easier for content owners and distributors to launch FAST channels through a cloud solution.

The CEO and president of Rakuten TV, Cedric Dufour, made the announcement during the talk Global Streamers Talks in which he has participated together with the industry expert Evan Shapiro and Maxime Carboni, Chief Business Officer de Euronews, one of the first partners to join Enterprise Services.

Backed by Rakuten TV's fifteen years of technology, content and monetization experience, Rakuten TV Enterprise Services offers a high quality and cost effective solution, designed so that content owners and distributors can Easily launch and monetize your FAST channels and video-centric applications.

With a proven track record in managing more than a hundred FAST channels in Europe, located, owned and operated on the main FAST services such as Samsung TV Plus, LG Channels, VIDAA, Xiaomi TV+ (with more to come), Rakuten TV has unparalleled experience in curating and distributing attractive content for global audiences.

Enterprise Services includes terms of standardized agreements for faster contract signing, hassle-free integration, and advanced multimedia asset management and scheduling tools with dedicated support. Rakuten TV manages the entire delivery and distribution process on the platforms, ensuring that content is available and monetized from the first moment.

Monetization

Rakuten TV will also take advantage of its extensive technical experience in developing OTT applications con diversos modelos de monetización, como FAST, AVOD y TVOD para los principales sistemas operativos en dispositivos de electrónica de consumo, con el fin de ayudar a los propietarios de contenido a ampliar su alcance en los dispositivos de uso diario más utilizados por los consumidores.

Rakuten TV Enterprise Services aprovecha su empresa hermana, Rakuten Advertising, para ofrecer una solución de monetización. Rakuten Advertising es uno de los principales comercializadores de inventario de CTV en la región EMEA, con expertos equipos de ventas locales, estrechos vínculos con las principales agencias de publicidad de Europa e integración fluida con las principales plataformas SSP y DSP.

With extensive experience working with premium publishers, Enterprise clients will be integrated into an extensive advertising network, ensuring access to the best advertising occupancy rates and maximum monetization potential.

Rakuten TV will also strengthen its TVOD stores offer for its main telecommunications partners with more than 8,000 titles, including premium releases from major Hollywood studios and all European studios, including independents.

Cédric Dufour highlights that "Rakuten TV Enterprise Services marks an important step for our company, as well as for content creators and platforms looking to grow their audiences and increase their revenue in an increasingly competitive market. Rakuten TV Enterprise Services is based on the same proven technology and advertising infrastructure that has driven our success, and we are delighted to share these capabilities with our partners."

"We have always been pioneers in streaming trends because we have the internal agility to adapt our business according to the evolution of the market and viewers. That is why we have identified in Rakuten TV Enterprise Service the solution that will allow our partners to generate sustainable growth alongside us," concludes Dufour.