Turisme de Barcelona entrusts Telson with the production of its new promotional campaign

Starting from a modern, technological and commercial image of the city, Telson (Mediapro Group) created, produced and directed the campaign Barcelona Tourism promotional video for brand positioning.

The production has been carried out through the tender called by the Barcelona Tourism Consortium and in which Telson's audiovisual and corporate production department was selected.

A main video and several thematic pills (Culture, Innovation, Sports) have been created to television, cinema, internet and social networks to show the different physiognomies of the city of Barcelona. The pieces are currently projected at events, events and actions related to Barcelona City Council and the city's Tourism Consortium.

The objective of the campaign is to change the current image of Barcelona, break down entrenched stereotypes y transform mass tourism, which floods the center and the emblematic places, in quality tourism that is distributed through more unknown and remote corners, less traditional, but equally attractive. The idea is to show a modern, technological and commercial city. A city that welcomes with open arms business tourists, gastronomic tourists and those who come to enjoy major sporting events. A challenge that has required a different, modern, agile realization, full of magical transitions and unique moments, as well as original and emotional music to sell a new Barcelona.

https://www.youtube.com/watch?v=6z-tQXvhOaU&t=22s