EITB renews its alliance with Basque production companies to promote films and series in Basque
The associations of Basque audiovisual production companies EPE RIVER (Association of Independent Audiovisual Production Companies of the Basque Country) and API (Association of Audiovisual Producers) have updated the collaboration agreement they have with EITB to consolidate Basque independent audiovisual production and promote the creation of series and films in Basque.
The agreement has been ratified in an event that took place at the EITB headquarters in Bilbao, which included the signing of the agreement by From Andoni, general director of EITB, Research Ganuza, president of EPE RIVER y María Teresa Ruiz de Austri, president of API Both EITB and the associations have agreed to highlight the work carried out by both parties and the stability framework What this agreement means for the Basque audiovisual ecosystem.
The main novelty that has been added to the agreement is the incorporation of the series. An important step to promote mainly series in Basque that includes, in addition to fiction, also documentary series and animation. In this sense, Research Ganuza President of EPE-IBAIA, added that "it will allow the development of more competitive and higher quality content, which will result in greater dissemination and better exploitation. (...) It is undoubtedly the way forward for the consolidation and sustainability of our sector in the near future."
From API They congratulate themselves on the signature that includes and reiterates the commitments acquired in the signing of the 2022 agreement, which also adds some new aspects of Basque audiovisual production and new forms of consumption by viewers. “An agreement that has demonstrated its importance when it comes to initiating, sometimes and completing in others, the necessary financing so that Basque production companies can grow and find their place in a living and continuously expanding audiovisual ecosystem,” he explained. Maite Ruiz de Austri.
From Andoni, general director of EITB, has emphasized the promotion of production in Basque “which is the essence of the agreement and the adaptation to new consumption to be present in all digital supports and platforms. “EITB will buy the rights to the Basque version of all the projects in which it participates so that they are present on all its digital media.”
Lastly, the gender equality It is also another of the important points of the agreement, which will include measures to encourage the participation of professional women in the Basque audiovisual sector.
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