The first Madrid Audiovisual Investment Forum is born

He Clúster Audiovisual de Madrid celebrará el martes 28 de enero, en colaboración con CaixaBank y CREA SGR, el Primer Foro de Madrid de Inversión en Audiovisual, enfocado en la financiación privada y pública en el sector a largo plazo.

En esta jornada, que tendrá lugar de 9:30h a 14:30h en el espacio CaixaBank All in One Madrid, will address how long-term financing, both equity and debt, can help companies grow and consolidate, create stable jobs and tackle “more ambitious” projects. In the specific case of production companies, the Madrid Audiovisual Cluster itself transfers, it may mean improving their competence to start productions of greater quantitative and qualitative value, acting with greater independence, as well as an increase in its negotiating capacity to retain rights of intellectual property.

He opening act will be carried out by Raúl Berdones, president of the Madrid Audiovisual Cluster; Juan Antonio Pena, director of Madrid Institutions at CaixaBank; Gonzalo Cabrera, general director of Culture and Creative Industries of the Community of Madrid; and Inmaculada Sánchez-Valdés, General Coordinator of the Mayor's Office of the Madrid City Council. Next, the panel will be developed Investment and growth: The keys to private equity in the audiovisual sector, with the participation of Javier de Ros, partner of GOROS Investment; Alejandro Guil de la Vega, investment manager of Three Hills Capital; Gordon Mackinnon, managing partner of TwentyFourSeven, and Hernán Pérez, CEO of Workout Group. It will be moderated by Andrés Sánchez Pajares, CEO of Filmika Audiovisual.

The second session, led by Henar León, head of Innovation and subsidies at PRISA Audio, will focus on Public financing models. The speakers will be Borja Cabezón, CEO of ENISA; Miguel Ovejero, deputy director general of audiovisual communication services at the Secretary of State for Digitalization and Artificial Intelligence; Alex Lafuente, partner and co-founder of BTEAM Pictures, and Javier Ponce, general director of the Spanish Society for Technological Transformation (SETT).

After a break, the conference on the audiovisual financing platform will be held SEGO Creative with the assistance of Carlos Antón, director of Business Development at EGEDA; Carolina Barco, founder of Incoproduction, and Javier Villaseca, CEO of Sego Finance. The next panel will approach the Innovation: New investment formulas, que moderará María Valenzuela, founder & CEO de Brisa Media. Participarán Guillermo Jiménez, director general de AXIS (Grupo ICO); Jesús Martínez, founder de Moby Dick Film Capital; Juan Antonio Moreno, CEO de AD4Ventures, y Javier Nuche, director general de Atresmedia Diversificación.

Finally, we will explore the Access to long-term bank financing: Challenges and opportunities, with the presence of Rafael Lambea, general director of CREA SGR; Eduardo Ballesteros, head of business financing at CaixaBank, and Íñigo Santías, general director of Peris Costumes. Irene Jiménez, editor and co-founder of Audiovisual451, will act as moderator.

Raúl Berdones, president of the Madrid Cluster, highlights the event: “From the Madrid Audiovisual Cluster, we are working to energize the ecosystem of the audiovisual industry and among our priorities is developing actions to facilitate the access of companies in the sector to stable public and private financing.”