75% of viewers prefer multiple viewing options within a single platform

The 14th Global FAST Report Eggs reveals a shift from unified distribution strategies among content providers toward unified, platform-agnostic distribution to expand both reach and monetization.

The traditional boundaries between video services are blurring, with pay TV services now offering FAST channels, SVOD platforms introducing advertising-supported tiers, and FAST services seamlessly combining linear channels with AVOD content. For be more agile, efficient and profitable To address changing consumer preferences, content providers are adopting unified distribution strategies that allow them to reduce costs rather than creating separate teams and infrastructure.

“The media landscape is evolving rapidly, and the old ways of distributing content in silos are no longer enough,” he says. Srinivasan KA, co-founder and chief revenue officer at Amagi. "Our latest report shows a significant trend: viewers are flocking to free streaming services, but are frustrated by the fragmented experience of jumping between multiple platforms. This presents a clear opportunity in the market, as video services that can offer a seamless, integrated experience, combining free, paid and ad-supported models, will remain on top. Content providers must take a hard look at their distribution strategies, break down their silos and unify operations. Although the unification of streaming operations "It will bring efficiency, ultimately it is about meeting the changing demands of today's viewers."

Amagi's 14th Global FAST Report provides data and insights derived from more than 3,300 FAST channels using Amagi Thunderstorm, the company's server-side ad insertion (SSAI) platform. Additionally, the report incorporates findings from the January 2025 Amagi Consumer Survey, which reflects the preferences and viewing habits of more than 500 U.S. households of various income levels.

Of the consumers surveyed, 65% of respondents consider that the streaming landscape is confusing, while 75% would spend more time on a video service that offers free, paid and ad-supported options.

Las viewing hours (HOV) and ad impressions among Amagi's FAST customers showed strong year-over-year growth of 95% and 65%, respectively.

The United States and Canada led the growth of the channel with a 98% increase in HOV and 67% growth in ad impressions. The United States and Canada also accounted for 50% of new channel launches, continuing their dominance in FAST.

He entertainment remains the dominant genre worldwide, growing over 100% despite its large base, and also accounts for 42% of new channel launches.

The latest edition of Amagi's Global FAST Report is available here.