75 % of viewers prefer multiple visualization options within a single platform

El 14º Informe Global FAST de Amagi revela un cambio de estrategias de distribución unificadas entre los proveedores de contenido hacia una distribución unificada e independiente de la plataforma para ampliar tanto el alcance como la monetización.

Traditional borders between video services are blurring, with payment television services that now offer Fast channels, SVOD platforms that introduce advertising levels and Fast services that perfectly combine linear channels with AVOD content. For be more agile, efficient and profitable When addressing the changing preferences of consumers, content suppliers are adopting unified distribution strategies that allow them to reduce costs instead of creating separate equipment and infrastructure.

"The media panorama is evolving rapidly, and the old ways of distributing content in Silos are no longer enough," he says Sinvahcass K, co -founder and Revenue Director of Amagi. “Our latest report shows a significant trend: spectators mass to free streaming services, but they feel frustrated by the fragmented experience of jumping between multiple platforms. This presents a clear opportunity in the market, since video services that can offer an integrated experience and without interruptions, combining free, payment and financed models. Its distribution strategies, breaking their silos and unifying operations.

The 14th Global Fast Report of Amagi offers data and knowledge derived from more than 3,300 fast channels that use Amagi thundrstom, the server side advertisement platform (SSAI). In addition, the report incorporates the conclusions of the AMAGI consumer survey of January 2025, which reflects the preferences and visualization habits of more than 500 US homes of various income levels.

Of the consumers surveyed, 65 % of the respondents consider that The streaming panorama is confusing, while 75 % would spend more time in a video service that offers free, payment and advertising options.

The Visualization hours (HOV) global and advertising impressions among Amagi's Fast customers showed solid year -on -year growth of 95 % and 65 %, respectively.

United States and Canada led the growth of the channel with an increase of 98 % in HOV and a 67 % growth in adapts. The United States and Canada also represented 50 % of the new channel launches, continuing their dominance in Fast.

The entertainment remains the dominant genre worldwide, with growth greater than 100 % despite its large base, and also represents 42 % of the new channel launches.

The latest edition of Amagi's Fast Global Report is available here.

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