Santiago Vila will direct Mediapro's operations in Argentina, Uruguay and Paraguay

Tras 25 años como responsable de Mediapro Group en Argentina, Uruguay y Paraguay, José D’Amato dejará sus funciones a partir del 1 de enero de 2026, dando paso a Santiago Vila como nuevo director regional del grupo audiovisual en estos países.

Ya que D’Amato seguirá vinculado a la compañía como consultor estratégico, durante 2025, ambos ejecutivos llevarán a cabo una transición ordenada y definirán el plan estratégico de la empresa para los próximos años.

José D’Amato has collaborated with GRUP MEDIAPRO since 1998. He has promoted technological and broadcast solutions for global sports operators such as ESPN or CONMEBOL, generating long-term alliances with companies, sports associations and international institutions. D'Amato has contributed decisively to the growth of the group's activity in the Southern Cone with the incorporation of the Fox Sports channels in Argentina or the Colors company in Uruguay. Currently MEDIAPRO ARGENTINA, URUGUAY and PARAGUAY is the group's second headquarters and is made up of more than 750 professionals.

Santiago Vila has been part of the MEDIAPRO ARGENTINA team since 2000 and is the current Engineering Director, collaborating closely with José D'Amato. He began his career as technical manager of international projects. In 2008 he participated in the design and implementation of the Buenos Aires Mediacenter, the first tapeless facility in the region, innovative for its time. He was Technical Manager and Engineering Manager of Mediapro Argentina until 2018, developing the entire technological and technical infrastructure to provide 24x7 services to sports channels throughout Latin America. He also participated in the design of the CONMEBOL Hub, inaugurated in 2019, a technical facility that inaugurated a new quality of broadcasts for Latin American soccer. Since 2020 he has been Director of Engineering. Vila has a degree in Image and Sound.

For Tatxo Benet, President and CEO of GRUP MEDIAPRO "José D'Amato has been a fundamental pillar in the development of GRUP MEDIAPRO in Latin America. His experience in the world of sports and broadcast, added to his great ability to lead teams, has transformed the Argentine headquarters into the second most important headquarters of GRUP MEDIAPRO. We will always be grateful for his generosity and passion during these 27 years" adding "we do not doubt Santiago's professional and human capacity to take on "the challenge of leading MEDIAPRO's activity in Argentina, Uruguay and Paraguay."

With this appointment, GRUP MEDIAPRO continues to promote internal talent and promote the process of generational change that began in 2024.