ATP Media will improve efficiency and collaboration with the Tedial platform

Tedial closes a strategic alliance with ATP Media, a central figure in sports media responsible for broadcast production and centralized exploitation of global television rights across the ATP Tour since its inception in 1999.

This agreement marks an important milestone in addressing the evolving needs of ATP Media's global customer base. Tedial's innovative no-code media integration platform (smartWork), which includes collaboration features, is set to revolutionize ATP Media's operations over the next five years. Tedial's platforms will serve ATP Media's expanding internal production unit, ensuring a seamless access to stored content and meeting the growing video demands of broadcasters, players, tournaments and officials around the world.

With Tedial's no-code media integration platform, smartWork, ATP Media will experience a greater operational efficiency, as it facilitates seamless integration of systems and streamlines workflows. Furthermore, the MAM service from Tedial, EVO, will serve as a door entry for collaboration and monetization from ATP Media's extensive archive, offering a comprehensive content management solution, organized into events and their strata, accessible to international broadcasters and other interested parties anytime, anywhere.

Julián Fernández-Campon, CTO of Tedial, was delighted to "embark on this strategic partnership with ATP Media. Our integration platform and media expertise are ready to facilitate a seamless transition, enabling better collaboration and utilization of content globally. Delivery of the project is now underway, and we are committed to rapidly delivering tangible value to ATP Media's operations and clients."

"In smartWork, we have found a comprehensive platform that promises to revolutionize our operations. Its unified approach not only addresses our current challenges, but also lays the foundation for seamless adaptation to future business needs. We are confident that smartWork will not only improve our efficiency and collaboration, but will also allow us to evolve and thrive in an ever-changing landscape," he says. Tom Copeland, Director of Technology at ATP Media.