IMAX unlocks its full potential for broadcasters during NAB 2025 with “Stream it in IMAX Enhanced”

El programa “Stream it in IMAX Enhanced”, que ofrece las tecnologías de IMAX a proveedores de contenidos para mejorar la experiencia de visionado de todo tipo de formatos en directo, amplía su alcance en NAB 2025 (6 – 9 de abril, Las Vegas).

Stream it in IMAX Enhanced es una solución tecnológica integral que mejora dinámicamente the fidelidad de vídeo y audio de los contenidos en directo y a la carta using IMAX VisionScience. Esta tecnología patentada supervisa y optimiza continuamente cada fotograma, ofreciendo una experiencia consistente y de primera calidad para los aficionados, incluso bajo las limitations of live streaming.

This service, initially exclusive for studios and streaming companies, has made it possible to offer experiences that exceed participation rates and have added value in experience and fundraising. Now, the solution reaches all types of broadcasters, who will be able to benefit from IMAX's experience in their broadcast processes. in words Vikram Arumilli, senior vice president and general manager of streaming and consumer technology at IMAX: “With this expansion, we are giving live event producers the tools to deliver high-quality programming in real time, bringing The IMAX Experience to fans of sports, music and other live programming – streamed directly into the home.”

IMAX's latest novelty is based on the successful demonstrations of the company's technologies in live events such as the opening ceremony of the Paris 2024 Olympic Games, the League of Legends championships and the NBA finals, broadcast live in IMAX theaters around the world.

Access to the NAB 2025 SPECIAL in AUDIOVISUAL PANORAMA