Ana Aladro and Mayte Ametlla lead Cámara Entertainment, a new independent production company backed by Onza

Nace Camera Entertainment, an independent production company founded by Ana Aladro and Mayte Ametlla whose objective is to produce entertainment and documentaries with a different perspective, free of repeated formulas and with the “audacity of those who no longer have anything to prove.”

The trajectory of its founders, two seasoned professionals in television, radio, press and communication, is the driving force behind a project, which starts with the support of Onza, a group with which they have signed a strategic collaboration agreement. Onza, known for its participation in fiction and entertainment projects in Europe and Latin America, thus adds a new alliance focused on content with character, a feminine perspective and both a national and international vocation.

Camera Entertainment seeks to develop own projects and, at the same time, add talent to other productions with a focus flexible and collaborative. It does not seek to be “a typical production company”, but rather a “declaration of creative independence, judgment and experience”. "We want to tell stories that matter to us, without asking permission. And we know how to do it," the co-founders emphasize.

Journalist, presenter and television producer, Anna Aladro In his career, he has interspersed a passion for information with research into new forms of entertainment. As executive producer, she has promoted numerous projects for television and platforms: two seasons of On Guard: women against crime (Four), the documentary Elena Francis, the first influencer (The 2), Guardians of History (Movistar), Missing (TVE)y Eat the World, a gastronomic adventure that is about to premiere its fifth season on La 1 and the RTVE International Channel.

As director at TVE, she has been in charge of Sacalalengua, As follows, Borders y Synchronized, while at Telemadrid she was director and producer of Airport and also directed La Otra, Telemadrid's second channel. Her experience as a news presenter and reporter for the legendary Madrid-Directo allowed her to develop a strong connection with the world of cinema, music, literature and science, areas that continue to inspire her work.

On the other hand, Mayte Ametlla, trained in audiovisual communication, has developed her career as director and presenter of radio and television programs in the country's main media outlets. He has led renowned projects on networks such as TVE, Telecinco and Disney Channel, directing emblematic spaces such as ties of Sangre (TVE), Save me watermelon (Telecinco), Missing (TVE), Survivors (Telecinco), Talk to them (Telecinco), The Acorralados debate (Telecinco) or Mickey Mouse Squad (Disney), among others.

His career also includes directing and presenting programs on stations such as Onda Cero, Radio Nacional and Los 40 Principales. In addition to producing, directing and managing digital content for clients, brands and celebrities, she is the author of “The Others, the Lovers Speak” (Editorial Martínez Roca, 2003).