Media Prima automates news production with Imagine

Imagine Communications implements a fully automated workflow that enables fast and reliable news transmission in Media Prima Berhad, Malaysia's largest media and entertainment company.

Based on Imagine's Nexio+ AMP high-performance video servers, the broadcaster will be able to work faster, smarter and more efficiently. Media Prima Berhad operates four television channels (TV3, 8TV, NTV7 and TV9) and is also home to Malaysia's largest content production company, Primeworks Studios, and the popular video streaming platform Watch it. Aiming to modernize and optimize its news production workflow, Media Prima Berhad has implemented an automated, feature-rich solution from Imagine that streamlines the news production process from ingestion to delivery across multiple platforms.

Mathias Eckert, senior vice president and general manager EMEA and APAC at Imagine Communications, said: "We are pleased to have been able to meet Media Prima Berhad's requirements with an integrated ecosystem that has simplified implementation and made the production process more efficient. Today, the system will make it easier and cheaper for journalists to tell their stories and for producers to quickly bring them to the screen. As requirements evolve, the software architecture hosted on COTS will make it easier and cheaper to expand channels and storage without having to disconnect the system.”

Imagine's new system combines the field-proven performance and reliability of Nexio+ AMP production servers, sophisticated ingestion tools, IOX Storage high availability and Nexio MOS Gateway, which integrates seamlessly with the computerized writing system (NRCS) Octopus by Media Prima Berhad and asset management platform EditShare.

Imagine Nexio+ AMP servers offer a great reliability for all broadcast-quality codecs and highly available playback and ingest operations. He Version Ingest Scheduler Optimize resources with an intelligent monitoring application that simplifies scheduled logging and fault logging. Imagine IOX storage makes it easy to scale capacity or bandwidth, and the Nexio MOS Gateway ensures all the moving parts of your newsroom workflow run like clockwork. In collaboration with the NRCS, the Nexio MOS toolset integrates all components into a single cohesive solution for news production.

The new Imagine writing system at Media Prima Berhad was implemented in collaboration with Ace Identity, local partner of Imagine and systems integrator.