Daktronics and Grass Valley: alliance to unite LED and content

In yet another step of the convergence between broadcast and ProAV environments, Grass Valley y Daktronics have announced an agreement to combine their different verticals with the aim of transforming the fan experience in all types of venues.

Live production experience Grass Valley will be joined with LED technology Daktronics to offer comprehensive solutions aimed at improving “content creation, production efficiency and real-time presentation” for users. sports and other spaces dedicated to entertainment. The collaboration underlines both companies' “commitment to innovation,” offering venue solutions that adapt to the changing needs of sports, in the process setting “a new standard” in the industry for immersive fan experiences and scalable infrastructure.

The collaboration has already torn off: Both companies have started different projects in which the technical integration of Daktronics screens with Grass Valley's IP-based live production tools is applied. Details of these deployments will be announced in the next months.

Brad Wieman, interim CEO and president of Daktronics, believes that this alliance with Grass Valley represents a “powerful alignment of complementary technologies.” “Together, we are helping venues deliver fully immersive, end-to-end experiences that transform the way fans engage with live events,” he said.

For its part, Jon Wilson, CEO of Grass Valley, says: "Joining forces with Daktronics allows us to push the boundaries of what is possible in live production and venue presentation. With two of the industry's leading brands, we are excited about what this means for the future of integrated and scalable solutions in the world's leading venues."