Orange TV redesigns its platform to offer a more attractive and visual audiovisual experience

Orange TV (MasOrange Group) launches a new design for its platform in which the user will be able to enjoy a more attractive and visual audiovisual experience thanks to more intuitive and dynamic menus and navigation and additional functionalities, such as the possibility of creating personalized profiles.

With the launch of this new interface, Orange TV culminates a transformation, developed over recent months, with which it has achieved optimize the user experience in image, sound and functionalities in content consumption. This Orange TV interface adapts to the new user habits, who seek increasingly individualized, simple and agile audiovisual experiences to enjoy their favorite content wherever and whenever they want.

This new look, which will progressively arrive over the next few weeks to all devices, starting with decoders, has a much simpler, modern and dynamic home, aligned with the new tastes of streaming users.

Orange TV now offers the possibility of configuring up to 5 different profiles, with a personalized avatar, so that each member of the family can have their own user and space, with their list of favorite content, the history of their views, their content available to continue viewing or personalized recommendations based on the consumption made by each profile.

In addition, to protect the little ones in the house, you can also enable children's profiles, which, in addition to preventing the purchase or rental of movies, offers only content appropriate for their age range (for children under 7 or children under 12) and filters those that are not appropriate, so that boys and girls can always function in a safe and fun environment.

Orange TV now also includes videos in featured content for the user, which play automatically when they are focused on and provide additional information of interest to decide whether they want to see them or not, without having to continue searching.

In addition, through the profile button you can access each user's personal space more quickly and directly, to see their list of favorite content, "continue watching", recordings, rentals and purchases; add and/or contract third party catalogs; or change profile.

In the new Sports section Orange TV makes the fan experience more unique and differential, incorporating the option to select a favorite team and reinforcing the presence of the chosen team in its content interface, as well as the possibility of enjoying statistical data from the matches live in real time.

True Motion Technology

Thus, in terms of quality improvement and image transmission, Orange TV has incorporated the True Motion technology which allows improving the image quality in football broadcasts through the OTT platform by increasing the number of frames per second, which goes from the current 25 fps to 50 fps. In this way, the quality of the broadcast through the app (OTT) is optimized for a resolution of 1080p (Full HD) and is equal to that obtained through the IPTV decoder.

Likewise, active work has been done on the latency reduction, both through the decoder and the app, introducing a new technology that, in the first case, already ensures that the images are broadcast up to 2 seconds earlier than on DTT and other competing OTT services. In the second case, that of OTT, it reduces the delay up to 25 seconds compared to a service that does not incorporate low latency.

And if you want to improve the experience even more, with the Service Orange Infinity HomeBox (que incluye un descodificador premium 4K, compatible HDR10+ y Dolby Vision, con Audio by Bang & Olufsen y sonido inmersivo Dolby Atmos) se pueden disfrutar los contenidos con la máxima calidad y nitidez. Además, los usuarios también tienen la posibilidad de adquirir los altavoces traseros envolventes para disfrutar de un sonido completamente inmersivo en 360º.

Other aspects on which improvements have been added have been in the ttransitions between channels, he scrubbing o preview with preview, the display of content as time stamps, or login by QR to simplify the customer experience in accessing the service.

These new features are added to those already available on the platform (such as multi-device display, access to content broadcast during the last seven days, Start Over o Time Shifting) with the aim of offering an increasingly intuitive, fluid and accessible user experience. These features, designed for all user profiles, from the most experts to those new to the service, reinforce Orange TV's commitment to offering, at the same time, a cutting-edge service and television that is closer, more flexible and adapted to each need.

Ignacio García Legaz, Director of Television at MasOrange, comments that "we have designed a user experience that offers, to each member of the household, a different content proposal, reducing the time to find the right content and providing an exceptional visual and acoustic experience. We are very excited and expectant to see the response of our clients, present and future, to the combination of a very wide offer of quality content, user experience, lower latencies in sporting events and a strong commitment to immersive audio and video quality."