Soundware hires Javier Yáñez as Channel Manager

Soundware Media reinforces its growth and consolidation strategy in the audiovisual and professional sound solutions sector with the incorporation of Javier Yáñez as the new Channel Manager.

With an upward trajectory in companies such as Fluge, Samsung and Instant Byte, Yáñez has developed his career in key areas of account management, business development and strategic channel creation. His experience has allowed him to combine a deep knowledge of the technological market with a strong orientation towards sound, innovation and the generation of value for clients and partners.

In his new role, he will be responsible for the management and expansion of Soundware Media's distribution channels, promoting new business opportunities, strengthening relationships with strategic partners and aligning the company's proposal with the current demands of the sector.

"It is an honor to join Soundware Media at a key moment for the growth of the audio industry and technological integration. We will try to continue positioning the company as a benchmark in the market with my experience in the distribution channel to offer innovative solutions to our clients," says Javier Yáñez.