Create for YouTube Shorts: the alliance between Adobe and YouTube to promote the creation of short videos

Adobe y YouTube join forces to provide millions of creators with the Create for YouTube Shorts environment, offering within the Adobe Premiere mobile app a wide variety of assets targeted at short videos, including templates, AI sound effects, precision multitrack editing, Firefly AI content generation, and more.

The new content creation space for YouTube Shorts in Mobile Premiere arrives to offer creators hundreds of resources to easily produce viral videos, increase your audience and take advantage of trends. Creators will be able to access effects, transitions and presets exclusive titles so that each video stands out and attracts attention; explore and use ready templates for use with professional transitions and effects; create and share custom templates to create new trends on YouTube, and share videos finished on YouTube Shorts with a single touch. Plus, creators will have all the power of Premiere mobile at their fingertips, including professional-level editing tools, audio with study quality with generative sound effects or AI features powered by Firefly to generate “unique resources”.

To Scott Silver, VP of Engineering at YouTube, this collaboration “will offer creators even more options and access to more editing capabilities to produce content the way they want, opening up new ways for them to connect with their viewers and reach new audiences globally.” From the perspective of Adobe, Ely Greenfield, chief technology officer and senior vice president of digital media at Adobe, does not hesitate to affirm that this alliance will help “create incredible content and reach new audiences” to “millions of creators.”

The content creation space Create for YouTube Shorts on Premiere mobile will be available soon.