Ross Video to bring XR experiences to NBC Sports

NBC Sports will use the virtual and augmented reality capabilities of Ross Video for the production of the Milan-Cortina 2026 Olympic Games in Italy offering viewers an immersive live experience.

NBC Sports has selected Rocket Surgery RSVP from Ross Video to provide virtual and augmented reality for the broadcast services of its production of the Milan Cortina 2026 Olympic and Paralympic Winter Games, which will be held from February 6 to 22 and March 6 to 15, respectively. Rocket Surgery will showcase the combined creative force of Ross Video, with on-site teams in Milan, Cortina and Stamford, and a deep collaboration with Spidercam, helping NBC Sports bring the excitement of the Games in Italy to viewers in the United States.

Michael Sheehan, Coordinating Director of NBC Olympics, says, "The Rocket Surgery team has always been there for us on our biggest productions around the world. Regardless of the request or deadline, this team delivers with enthusiasm, creativity and technical ability. NBC Olympics has always counted on Ross and the Rocket Surgery team to help us achieve our goals, regardless of location or country. We look forward to collaborating with them again at the Milan-Cortina Winter Olympics."

Ross Video has been working with NBC Sports for 10 years, collaborating on NBC Sports productions at previous Olympic Games and other major international sporting events in the United States, Europe and Asia.

"We are delighted to collaborate with NBC Sports on the Winter Games and to showcase the combined strength of Rocket Surgery and Spidercam. With teams in Italy and Stamford, we are ready to deliver next-generation AR experiences to audiences around the world," he highlights. Jim Doyle, Vice President of Creative Services at Ross Video – Rocket Surgery.