'Captcha: I am not a robot': new transmedia contest for La 2

RTVE presents 'Captcha: I am not a robot', an ambitious transmedia proposal that combines television, video podcast and digital environment produced by Thinketers that will reach prime time on La 2.

Inspired by popular test captcha that verify if a user is human, Captcha: I am not a robot transfers that concept to television entertainment in a great set of technological aesthetics. In each program, four contestants will face seven tests who will test their ingenuity, creativity and mental agility with a clear objective: to demonstrate that they are people. The differential rotation comes with the eliminations: Every time someone is left out, they must press the “Check” button located in the center of the set and, thanks to the use of artificial intelligence, the audience will see how they transform into a robot.

The television format will have 10 programs of 50 minutes duration that combines money accumulation and eliminations in an agile, visual mechanic with a high digital component. Only one of the contestants reaches the final and plays the jackpot, which can accumulate up to €10,000, on an “all or nothing” basis.

Each episode will feature a godfather or godmother who will accompany the participants from the beginning. Your identity will be revealed through a captcha composed of images related to his career. Among the faces that will participate as guests are Soraya, Pilar Rubio, Grison or Pepe Rodriguez among other profiles from the world of television, music, acting and digital creation.

The tests of Captcha: I am not a robot

In the first phase, the contestants will play the wild card “I'll start” with the test “Famous Captcha", in which they will have to guess which famous person will be the guest from nine images related to said person. "You Captcha"is an individual game inspired by the life, hobbies or profession of each participant;"Captcha code", first elimination game, tests your speed and ability to associate concepts, and "Straight Captcha” is a group challenge in which contestants must take turns solving a captcha to accumulate money.

Next, the three contestants still on the show face “Captcha Stories", a test that asks general culture questions supported by videos generated with artificial intelligence in which historical or fictional characters introduce each challenge. "Tangled Captcha” challenges your mental agility with distorted words in the style of the captchas classics and, finally, the “Captcha Final” decides the winner in an all-or-nothing test in which the finalists gamble their entire accumulated pot without knowing how many correct answers the panel contains.

A transmedia format that will expand the context of Captcha

The proposal is completed with a series of video podcast presented by Javi de Hoyos, in which contest guests and specialized profiles will be interviewed to analyze, from an informative perspective, issues such as social network management, digital identity or the changes that artificial intelligence is generating in the present and the future.

This digital extension reinforces the pedagogical nature y contemporary format, which not only poses a playful challenge on set, but also a reflection on how we interact with technology. Each installment will premiere in On Play, the new RTVE Play channel, on Thursdays at 11:00 p.m. The first will be broadcast this March 5, with Grison as a guest.