Break-In-News: the new advertising format of Telecinco and Cuatro with the news as the protagonists

Publiepaña expands its portfolio with Break-In-News, a format associated with news programs Mediaset Spain (Telecinco and Cuatro) that integrates an exclusive spot after a preview hosted by its presenter seconds before the start of the edition.

Con Break-In-News, Publiespaña adds to its catalog a premium solution in the information environment with a format that combines advertising exclusivity, with a single spot between the preview and the start of the news; editorial attention, through the preview carried out by the presenter; transverse coverage, through the simultaneous broadcast of the spot on all Mediaset España media, and a moment of natural expectation, reinforced by the countdown to the beginning of the edition.

Mahou-San Miguel, in collaboration with Carat, media agency Grupo Dentsu, is the first advertiser to bet on this product with the campaign “You are thirsty for water and your body is thirsty for mineral water” by Solán de Cabras: a spot broadcast immediately after a preview prior to Telecinco News 9:00 p.m. The second activation of the format took place with the Mahou Reserva campaign “So good. So Mahou”.